AutoStore Privacy Policy

AutoStore is responsible for processing of all personal data received through our website and other processing activities such as e-mail and visiting our offices.


Web Analysis and Cookies

To deliver a user-friendly website, we investigate the behavior of visitors to our website by using Google Analytics, HubSpot and Lead Forensics


Google Analytics

Google Analytics use cookies (small text-files that the web site saves on your PC), that register the user IP-address. The IP-address provides information on how the user navigates online. It will for example provide information on how many visitors one has on a single site, how much time the user spends on each site, where the user navigates from, and through which browser. None if these cookies may be used to acquire other personal information on our visitors. The information gathered by Google Analytics is stored on Google’s servers in the USA. Received information is subject to Google’s privacy policy:

An IP-address is classified as personal information because it may be traced back to a specific hardware and hence to an individual. AutoStore uses Google Analytics tracking code that anonymize the IP-address prior to the information being saved and processed by Google. The stored IP-address can therefore not be used to identify an individual.



HubSpot use cookies or similar technologies (such as web beacons) to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole.

Information on HubSpot and privacy can be found at


Lead Forensics

The Lead Forensics solution provides us with the details of organizations that have visited our website based upon business IP tracking. Lead Forensics matches this data to a database of business points of contact, presenting this information as potential contacts from the visiting organization, that based upon the pro-active business visit could be interested in the products/services on offer. In order to do this, Lead Forensics will process first name, surname, LinkedIN profile URL and email address along with business data. The data is presented via a secure, unique log in access to the Lead Forensics portal.

Information on Lead Forensics and privacy can be found at



SalesForce is used by AutoStore for managing all contacts relevant our business. Contacts in this sense includes our employees, partners, end-customers, consultants, leads, and other contacts relevant for our business. End-customer information can be shared with our partners.



AutoStore employees use email in dialogue with internal and external contacts. The individual is responsible for deleting messages that are no longer relevant. Upon resignation, the e-mail account will be deleted, but some relevant emails will usually be transferred to colleagues.



A list of visitors is stored electronically for a maximum of 2 years after the visit.


Video surveillance

Video surveillance is in use in dedicated areas. These areas are clearly marked.


Employee information

AutoStore processes personal information about employees to manage salaries and staff responsibilities. Legal basis follows from the Personal Data Act. It is the General Manager who has the daily responsibility for processing of employee information. The necessary information is processed for payment of salary, basic data, salary level, work hours registration, tax rate, tax authority and union membership. Other information about employees is related to his / her work instructions and the organization of his / her work.

In addition, we also process information relating to access control entry/exit. Deletion routines for personal data follow the Accounting Act and the Archive Act. Information about the name, position and work area is considered public information and can be published on the companies' websites.


Your Rights

You have the right to

·       Access your personal data. You may request a copy of the data that we hold about you to ensure that the data is correct

·       The correction and completion of any incorrect or incomplete personal data

·       The deletion of your personal data in some cases, for example, if you personal data is no longer needed for the purpose for which it was collected

·       Limit the handling of your personal data in some cases

·       Extract and transfer your personal data to another data controller in some cases (data portability)

In instances where the handling of personal information is solely based on your approval, you may at all times withdraw the approval.


Contacting us

To exercise your rights or if you have any questions regarding our privacy policy, please mail us at
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