Global leader in intelligent fulfillment recognized for breakthrough campaign introducing robot-powered vertical farming innovation in partnership with OnePointOne
NEDRE VATS, NORWAY (June 26, 2026) – AutoStore™, the global leader in intelligent fulfillment, has been awarded Gold for Best Technology/Software Campaign by the 2026 Bulldog PR Awards, the only PR awards program judged exclusively by journalists.
The system grows crops with minimal human handling, uses 95% less water than traditional farming, and is already delivering produce to Whole Foods in Phoenix.
The campaign generated 20 earned stories and five broadcast segments in outlets including Mashable, Progressive Grocer, The Robot Report, Fox10 News, ABC15, and CBS 5. Media outreach spanned business, technology, food and grocery, robotics, and local broadcast verticals, with coverage driven by direct farm access and executive briefings from both AutoStore and OnePointOne.
“This award shows what strong storytelling can do when it is grounded in real innovation."
Patrik Wallgren, Head of Global PR at AutoStore.
“This award shows what strong storytelling can do when it is grounded in real innovation,” said Patrik Wallgren, Head of Global PR at AutoStore. “Opollo Farm is the result of close collaboration between AutoStore and OnePointOne, bringing proven automation into a new and highly relevant use case. Working closely with VSC, our team helped shape and execute a campaign that translated a complex technology story into media coverage reaching audiences across business, technology, food, grocery and robotics.”
The Bulldog PR Awards have recognized excellence in public relations and communications for more than 25 years, with winners selected exclusively by journalists. The program celebrates campaigns that combine creativity, strategy and measurable impact.
This recognition follows AutoStore’s recent accolades, including being named among Fast Company’s Most Innovative Companies of 2026 and as a TIME 200 Best Invention. AutoStore has since continued its innovation momentum, launching a Fall 2025 product portfolio headlined by AutoCase, FlexBins, and a Frozen-Only Grid, followed by the Spring 2026 debut of the CubeVerse platform and AutoStore Intelligence, bringing AI-driven optimization and autonomous fulfillment capabilities to its global customer base.
Patrik Wallgren, AutoStore, patrik.wallgren@autostoresystem.com
AutoStore™ holds a simple yet powerful vision: to store and move things for everyone, everywhere. Founded in Norway, we've grown into a global technology company. AutoStore uses advanced software to automate and orchestrate order fulfillment. Our goal is to ensure orders arrive faster than ever, with minimal environmental impact. That’s how we help brands exceed customer expectations.
We have more than 1950 systems in over 65 countries, and we grow continuously as a community of employees, partners, customers, suppliers, and connected technologies. Automation should make life easier, and by listening carefully to our community, we innovate to meet the industry’s most complex needs. With AutoStore™, brands gain speed, efficiency, and improved workplaces. And much more floor space.
AutoStore – moving things forward.