Laurent Cochet

Laurent Cochet serves as the Business Development Director for AutoStore in France, where he focuses on the development of intralogistics projects and markets utilizing AutoStore's automated storage and retrieval system (AS/RS) technology. He has extensive expertise in managing logistics platform projects, with significant experience in leading warehouse automation initiatives. Over the past 15 years, Laurent has specialized in process optimization, the selection of automation technology, and the integration of information systems. He started his career in telecommunications in 1991 before transitioning to the supply chain sector with Capgemini Consulting. Laurent AutoStore in early 2021, following a six-year tenure at Generix. His hands-on experience includes overseeing major mechanized warehouse projects in China and France, particularly implementing WMS projects interfaced with automation systems. With 15 years of project experience, Laurent offers both operational and strategic insights, fostering a supply chain that is more innovative, efficient, and adaptable to evolving practices.

6 min read

멀티채널 리테일의 힘

과거에는 소매 쇼핑은 직접 대면하는 간단한 거래였습니다. 이커머스 혁명이 일어난 지 몇 년이 지난 오늘날, 시장은 끊임없이 변화하고 있습니다. 스마트폰으로 거의 모든 것을 구매할 수 있으며, 쇼핑객은 끊임없이 개인화된 광고를 통해 구매에 영향을 미치는 타겟팅을 받고 있습니다. 새로운 플랫폼과 기술이 오늘날의 리테일 환경을 어떻게 변화시키고 있는지, 그리고 모든 수익 잠재력을 활용하는 데 필요한 도구에 대해 알아보세요.

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