Understanding the Total Economic Impact of AutoStore

Marcus Mogéus

Marcus Mogéus is responsible for the global go-to-market and marketing strategy for AutoStore, having previously worked for the company's strategy team, responsible for deploying key initiatives across the commercial organizations. Before joining AutoStore, Marcus worked as a consultant advising large corporations and private equity in M&A and due diligence projects within the technology, industrial, and logistics spaces.

Marcus Mogéus is responsible for the global go-to-market and marketing strategy for AutoStore. He previously served on the company's strategy team, responsible for deploying key initiatives across the commercial organizations. Prior to joining AutoStore, Marcus worked as a consultant advising large corporations and private equity in M&A and due diligence projects within the technology, industrial, and logistics spaces.

George Lawrie

George is a member of Forrester’s advanced manufacturing team. He researches supply chain and product lifecycle management platforms that empower chief operating officers and vice presidents of supply chains to transform their enterprises within the automotive, aerospace and defense, high-tech, and life science industries. Before joining Forrester in 2003, George worked for software vendors and consulting companies in supply chain application development, implementation, and product management roles.

Dr Stefanie Vollmer

Stefanie is a senior consultant with Forrester’s EMEA consulting practice, with a focus on Total Economic Impact™ (TEI). In this role, she works with Forrester’s clients to measure and articulate the business value and financial impact of technology and investment decisions. She has worked with marketing and sales enablement professionals at B2B technology vendors across regions and a variety of technology domains. Before joining Forrester, Stefanie earned seven years of experience in analytics while working at eBay and Similarweb. After finalizing her PhD, Stefanie worked as a research fellow and lecturer at the University of Hanover. She has also held research positions at the University of Mannheim and The London School of Economics.