The Cube Storage Pioneers

The World's Leading ASRS Solution

About Us

AutoStore, founded in 1996, is a warehouse robot technology company that invented and continues to pioneer cube storage automation, the densest order-fulfillment solution in existence. Our focus is to marry software and hardware with human abilities to create the future of warehousing.

The company is global, with over 650 installations in 40 countries in a wide range of industries. All sales are distributed, designed, installed, and serviced by a network of qualified system integrators we call "partners".

Office Locations: The company headquarters is in Nedre Vats, Norway, with offices in Oslo (Norway), the U.S., UK, Germany, France, Spain, Italy, Austria, South Korea, and Japan.

How It Started

Great Change Always Starts with a Big Why

In the 1990s, the Hatteland Group built a new large warehouse to store the electronic components it sold in Northern Europe.
When shelves filled to capacity in the first month, Hatteland’s Technical Director Ingvar Hognaland had an epiphany: Why store things like dominos, when we could store them like a Rubik’s cube? Let’s stop "airhousing" and start warehousing.

That became the birth of cube storage automation and AutoStore.


Traditional shelving wastes space

Cube storage maximizes space
Always Innovating

Foreseeing Trends at the Forefront of Innovation

Figuring other industries could benefit from this new cube storage automation concept, Arrow Electronics acquired Hatteland Electronic in 2000. The funding enabled Hatteland Group to invest in AutoStore, and from that moment the commercialization period started. The mature and robust product called AutoStore was to become the backbone of the Hatteland Group and it was ready to conquer the world.


AutoStore is


Arrow Electronics Acquisition

Global Player

A Global Network Delivering Solutions Worldwide

In 2021, investment powerhouse SoftBank became an AutoStore shareholder following prior acquisitions by Thomas H. Lee Partners, L.P. and EQT Private Equity. Today, with more than 600 installations and 20,000 robots across 35 countries, AutoStore is poised to continue its aggressive global expansion.



AutoStore has over 600 active installations


AutoStore is powering brands globally
Sites by Sector

Servicing a Variety of Sectors Across all Industries

AutoStore is used by a “who’s who” of global blue-chip companies. In industries as diverse as e-commerce, grocery, industrial, and healthcare, our cubic technology can be found in any warehouse, retail location, or other facility where end users need to “redefine space.”

Trusted by some of the world’s largest brands

Let’s talk and find your perfect design

AutoStore can fit any warehouse or fulfillment facility.
Make yours the next.