AutoStore and THG Fulfil Expand Distribution Partnership

NEDRE VATS, Norway (October 2, 2026) - AutoStore™, the global leader in intelligent fulfillment, and THG Fulfil have expanded their distribution partnership, giving brands and retailers more flexibility in how they adopt AutoStore automation. The agreement includes both traditional CapEx ownership and AutoStore-as-a-Service (ASaaS), offering customers greater flexibility to adopt, invest in, and scale automation over time. 

“Giving customers greater flexibility in how they invest in automation helps them scale in a way that fits their business,” says Russell Holmes, Sales Director UK&I at AutoStore. “By expanding our partnership with THG Fulfil to include both CapEx and AutoStore-as-a-Service, we can support more businesses in choosing the commercial approach that best fits their operational and financial priorities.” 

THG Fulfil operates more than 700 AutoStore robots across its own fulfillment network and integrates the AutoStore system with its proprietary warehouse control software. Across its network, THG Fulfil delivers more than 11,000 bins to picking stations per hour and has cut average pick wait times by 78%. 

THG Fulfil also recently delivered an AutoStore system for Footasylum with 85 R5 Robots and more than 96,000 storage locations in the AutoStore Grid. 

Media Contact

Patrik Wallgren, AutoStore, patrik.wallgren@autostoresystem.com

About AutoStore

AutoStore™ holds a simple yet powerful vision: to store and move things for everyone, everywhere. Founded in Norway, we've grown into a global technology company. AutoStore uses advanced software to automate and orchestrate order fulfillment. Our goal is to ensure orders arrive faster than ever, with minimal environmental impact. That’s how we help brands exceed customer expectations.

We have approximately 2000 systems across 68 countries, and we grow continuously as a community of employees, partners, customers, suppliers, and connected technologies. Automation should make life easier, and by listening carefully to our community, we innovate to meet the industry’s most complex needs. With AutoStore™, brands gain speed, efficiency, and improved workplaces. And much more floor space.

AutoStore – moving things forward.