According to Gartner, “Retailers frequently refer to ‘last mile’ as the fulfillment of orders through only delivery services.” But analysts say the term needs a redefinition.
In this day and age when stores offer everything from curbside pickup, to in-store and locker-box options, the “last mile” is better understood as “the point in which the consumer and their order come together.”
In this complimentary copy of “How Retail's Last Mile Must Evolve to Become a Two-Way Street,” learn why Gartner recommends the following last-mile strategies for customer fulfillment leaders:
For more insights into last-mile strategies, read the report's case study about how IKEA has developed an innovative hybrid fulfillment model in Rome, one of the world’s most congested cities.
“Gartner's definition of 'last mile' incorporates the activities involved in how the consumer and their order come together. These include a variety of delivery and collection processes, making the last mile a two-way street.”
Gartner, How Retail's Last Mile Must Evolve to Become a Two-Way Street, Tom Enright, November 30, 2022
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