Veloq and AutoStore unveil world’s most advanced grocery fulfilment centre in Vienna and announce global automation partnership. The new Vienna fulfilment centre introduces real-time expedition and scalable automation for next-generation grocery operations, helping businesses of all sizes improve efficiency.
Vienna, AUSTRIA (October 17, 2025) – Veloq, the AI-powered grocery automation company within the Rohlik Group, today unveiled the world’s most advanced AI-driven grocery fulfilment centre in Vienna. The launch also marks the announcement of a global partnership with AutoStore™, the technology leader in intelligent order fulfillment, to accelerate the future of grocery automation worldwide.
The facility is the first AutoStore grid worldwide to integrate real-time expedition, automatically sorting picked orders by delivery route. This eliminates manual sorting and increases throughput while reducing time, labour and cost. It also showcases a flexible, scalable model that can be adapted to different fulfillment formats, from large central hubs to smaller purpose-built sites, lowering the threshold for retailers to adopt automation.
Orders from a range of up to 20,000 SKUs, can now be routed for delivery in under 30 minutes. These SKUs represent individual products including fresh produce, bakery and pharmacy.
Under the agreement, Veloq will deploy AutoStore technology with its proprietary software to help grocers achieve the same automation, accuracy and speed that have powered Rohlik’s growth over the past decade.
As an official AutoStore solutions provider, Veloq is unique in offering a complete end-to-end grocery automation solution that integrates software, hardware, and operational intelligence into a single platform – purpose-built for grocery.
Commenting, Mats Hovland Vikse, CEO of AutoStore, said:
The fulfillment industry is undergoing rapid change. Customers expect broader assortments, faster delivery, and reliable service despite ongoing disruption. At the same time, retailers face labor shortages, volatile supply chains, and rising costs. Together with Veloq, we show how AutoStore technology enables businesses of all sizes to adapt to these pressures with speed, accuracy, and intelligent orchestration – always with the customer at the center. The Vienna site demonstrates how combining grocery expertise with our platform sets a new benchmark for intelligent fulfillment.
Commenting, Richard McKenzie, CEO of Veloq, said:
“We’ve spent years solving the hardest problems in online grocery, from managing short shelf lives and unpredictable demand, to delivering full-basket orders with speed and precision. What makes Veloq different is that we’re not just offering automation, we’re offering orchestration. Our offering is a full-stack platform that combines software, hardware and operational intelligence, purpose-built for grocery.
Our partnership with AutoStore marks the next step in scaling our model globally. Together, we’ve proven in Vienna what’s possible when sector depth meets world-class technology. And we’re only getting started. The US is a priority market for us. Grocers there face the same pressures we’ve solved in Europe: rising customer expectations, labour shortages, and the need to modernise fulfilment without compromising on quality.
“With AutoStore’s footprint and our unique grocery DNA, we’re now ready to help retailers In Europe, North America and beyond leap ahead.”
“At Rohlik, we’ve proven what’s possible when you combine deep grocery expertise with world-class technology. Our growth across Europe has been powered by the stack that now sits at the heart of Veloq. This partnership with AutoStore extends that model to a global stage. The Vienna centre proves how intelligent automation transforms grocery for both retailers and customers."
Commenting, Tomáš Čupr, Founder and CEO of Rohlik Group, said:
“At Rohlik, we’ve proven what’s possible when you combine deep grocery expertise with world-class technology. Our growth across Europe has been powered by the stack that now sits at the heart of Veloq. This partnership with AutoStore extends that model to a global stage. The Vienna centre proves how intelligent automation transforms grocery for both retailers and customers.
“I’m excited to see Veloq bring the same capabilities that fuelled Rohlik’s success to partners worldwide, including in markets like North America where the need for smarter grocery infrastructure is only growing.”
Veloq will offer grocery-specific automation systems globally, leveraging its sector depth and proprietary technology stack. The partnership with AutoStore reflects a growing demand for high-performance, AI-optimised fulfilment infrastructure in the grocery sector - one of the most complex and fast-moving categories in retail.
Consumer demand for same-day, full-basket delivery across fresh, ambient and specialty categories continues to grow.
The Vienna launch introduces expedition into the AutoStore ecosystem, enabling scalable last-mile efficiency where automation has traditionally been difficult.
Veloq’s platform, already proven in five European markets with industry-leading performance metrics, brings 90+ net promoter scores and 94% of orders delivered in full, on time, without damage or errors. Its modular platform orchestrates the entire grocery fulfilment process, from intelligent picking and dynamic labour management to real-time routing, all optimised through a unified AI engine built for grocery.
The Vienna site marks the first in a new wave of high-performance fulfilment centres Veloq plans to bring to market globally.
With the grocery sector under pressure to modernise fulfilment and meet same-day delivery expectations, the partnership between Veloq and AutoStore provides a scalable foundation for international deployment, including expansion into North America. By combining AutoStore’s proven platform with Veloq’s grocery expertise, the focus remains on delivering solutions that improve the customer experience while helping retailers operate more efficiently.
For media inquiries, please contact:
Patrik Wallgren, AutoStore, patrik.wallgren@autostoresystem.com
Veloq is an AI-native grocery fulfillment platform within the Rohlik Group, Europe’s most advanced online grocery company, designed to power the future of online retail. Its proprietary technology integrates intelligent automation across the entire fulfillment chain – from high-speed picking and inventory forecasting to last-mile routing and personalized customer experiences. With proven performance across multiple markets, Veloq enables grocers to deliver same-day, full-basket delivery with unmatched speed, precision, and efficiency. By combining cutting-edge software with operational expertise, Veloq helps retailers scale smarter, reduce waste, and create exceptional customer experiences in the age of intelligent logistics
AutoStore™ holds a simple yet powerful vision: to store and move things for everyone, everywhere. Founded in Norway, we've grown into a global technology company. AutoStore uses advanced software to automate and orchestrate order fulfillment. Our goal is to ensure orders arrive faster than ever, with minimal environmental impact. That’s how we help brands exceed customer expectations.
We have more than 1700 systems in nearly 60 countries, and we grow continuously as a community of employees, partners, customers, suppliers, and connected technologies. Automation should make life easier, and by listening carefully to our community, we innovate to meet the industry’s most complex needs. With AutoStore™, brands gain speed, efficiency, and improved workplaces. And much more floor space.
Founded in 2014 in the Czech Republic, the Rohlik Group has built the definitive industry model for online grocery, and is fast becoming Europe’s food retail technology leader. With best-in-class assortment, fast and reliable delivery, and powered by cutting-edge technology and automation at every step of the journey, Rohlik redefines the customer experience and offers superior quality, efficiency and sustainability compared to quick commerce and traditional grocery models.
Rohlik offers one of the broadest and most differentiated assortments available in the online grocery space (more than 25,000 SKUs), ranging from fresh food from local farmers and artisans to supermarket goods and private label brands, and offers highly reliable 15-minute delivery windows and same-day deliveries available as soon as 1 hour after booking. Ninety-eight percent of Rohlik’s deliveries are on time.
AutoStore – moving things forward.
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