AutoStore Appoints New President to Drive APAC Expansion

NEDRE VATS, Norway – May 26, 2025 – AutoStore™, the global technology company driving innovation in order fulfillment, has named Sven Åge Hjorteland as President of the Asia-Pacific region, highlighting the company’s commitment to growth in one of the world's most high-paced markets.

AutoStore now has 137 active systems across 10 APAC countries, with 31 more installations underway. Since 2020, the region has added 124 new systems – a strong signal of continued investment in automation among businesses.

Today, AutoStore's APAC operations include:

• 4,658 Robots in use
• 3.9 million bins
• 1,085 ports
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"AutoStore is more than automation — it’s how businesses stay fast, focused, and ready for what’s next," said Keith White, Chief Commercial Officer at AutoStore. "In APAC, the pace is relentless, and the expectations are high. Our role is to deliver systems that make fulfillment a competitive advantage — and to do it in close partnership with those who know the market best."

Hjorteland's appointment strengthens AutoStore's regional mandate, bringing commercial, technical, and customer teams closer together to support growth and responsiveness.

"At the heart of AutoStore is a global community — customers, integration partners, employees, and collaborators," said Sven Åge Hjorteland. "In APAC, that community continues to grow and evolve. Our goal is to serve it better by being present, listening carefully, and acting decisively."

Hjorteland has been with AutoStore since 1985, contributing significantly to its transformation into a global technology company.

Partner-Driven Growth

AutoStore's expansion in APAC is empowered by a robust partner network that delivers localized, scalable solutions. Among its key partners is Swisslog, which installed the first AutoStore system in APAC in Singapore in 2012. Since then, Swisslog has deployed 47 systems across the region and is on track to surpass 50 installations this year.

"Working with AutoStore over the past decade has been a journey of innovation and shared success," said Steven Xie, Executive Vice President, Head of Southeast Asia at Swisslog. "The flexibility and scalability of the AutoStore system allows us to meet the evolving needs of our customers across APAC. Together, we are shaping the future of fulfillment."

With more than 1,600 systems installed globally across nearly 60 countries, AutoStore continues to grow through shared knowledge, adaptable technology, and lasting relationships. In APAC, this community-first approach underpins the company’s ability to innovate, build trust, and deliver meaningful customer relationships.

For more information on AutoStore’s latest technology, visit www.autostoresystem.com.

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Media Contact: 

Patrik Wallgren, AutoStore, patrik.wallgren@autostoresystem.com

About AutoStore  

AutoStore™ holds a simple yet powerful vision: to store and move things for everyone, everywhere. Founded in Norway, we've grown into a global technology company. AutoStore uses advanced software to automate and orchestrate order fulfillment. Our goal is to ensure orders arrive faster than ever, with minimal environmental impact. That’s how we help brands exceed customer expectations.

We have more than 1650 systems in nearly 60 countries, and we grow continuously as a community of employees, partners, customers, suppliers, and connected technologies. Automation should make life easier, and by listening carefully to our community, we innovate to meet the industry’s most complex needs. With AutoStore™, brands gain speed, efficiency, and improved workplaces. And much more floor space.

AutoStore – moving things forward.

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