Business
AutoStore Surpasses 100 Sites Sold in Italy, Marking a Major Growth Milestone
The milestone reflects accelerating demand for intelligent automation, as Italian brands scale smarter, faster, and more resilient fulfillment operations
The milestone reflects accelerating demand for intelligent automation, as Italian brands scale smarter, faster, and more resilient fulfillment operations
NEDRE VATS, NORWAY (March 12, 2026) – AutoStore™, the global leader in technology-driven, intelligent order fulfillment solutions, announces a major milestone in Italy: with 14 new sites booked in 2025, the company has now surpassed 100 AutoStore systems sold in the Italian market.
The milestone follows a strong close to the year, driven by several new customer wins in December. Today, AutoStore supports operations across retail, manufacturing, automotive, and logistics throughout Italy.
Customers include well known brands such as Benetton, Bosch Automotive, STIHL, Sonepar and GymBeam, among others.
“Reaching 100 sites in Italy shows how fulfillment is moving beyond automation alone. Customers want systems they can trust every day that connect technology, software, and people into one reliable execution layer. This milestone reflects how Italian companies use AutoStore to build more consistent, predictable operations over time,” says Frode S. Robberstad, President, EMEA at AutoStore.
The milestone is driven by close collaboration with AutoStore’s Italian partners and collaborators across customer projects, as part of the AutoStore community. Their role has been central in bringing new sites live and scaling deployments across the market.
“AutoStore helps us run a more flexible and efficient supply chain. It allows us to handle higher order volumes without adding operational complexity and gives us flexible performance day after day as demand changes.”
“AutoStore helps us run a more flexible and efficient supply chain. It allows us to handle higher order volumes without adding operational complexity and gives us flexible performance day after day as demand changes.” says Matteo Miele, Head of Supply Chain at Benetton.
“AutoStore helps us maintain high service levels while scaling our distribution operations. It gives us the flexibility and reliability we need to handle growing volumes and support same-day delivery across our network” says Thierry Conte, VP Supply Chain Director at Sonepar.
“Investing in scalable and sustainable technologies is key to supporting our rapid growth and meeting the expectations of an increasingly demanding market. With AutoStore, we have a flexible, high-performance system ready to evolve with us” says Dalibor Cicman, CEO, GymBeam.
With more than 100 sites now sold in Italy, AutoStore continues to strengthen its presence in one of Europe’s most active logistics and manufacturing markets.
Patrik Wallgren, AutoStore, patrik.wallgren@autostoresystem.com
AutoStore™ combines automation, software, and AI to enable Intelligent Fulfillment across the entire lifecycle. Founded in Norway, we’ve grown into a global technology company delivering advanced technology that automates and orchestrates order fulfillment. Our goal is simple: to ensure orders arrive faster than ever, with minimal environmental impact — helping brands exceed customer expectations.
Today, we have more than 1,900 systems in over 65 countries and continue to grow as a global community of employees, partners, customers, suppliers, and connected technologies. Our fulfillment solutions simplify operations, and by listening closely to our community, we continuously innovate to meet the industry’s most complex needs. With AutoStore™, brands gain speed, efficiency, improved workplaces, and significantly more floor space.
AutoStore – moving things forward
