Now Operational: The World’s First PickUpPort™

AutoStore introduces the world's First PickUpPort in collaboration with Element Logic.

Now Operational: The World’s First PickUpPort™

NEDRE VATS, Norway, February 5, 2024AutoStore™, the leading robotic technology company specializing in automated storage and retrieval systems, announces that the world's first in-store solution equipped with an AutoStore PickUpPort™, enabling fully automatic delivery of goods to customers, is now operational at thansen’s brand-new store in Copenhagen, Denmark. This cutting-edge technology is made possible through AutoStore, in collaboration with our esteemed partner, Element Logic.

The world's first in-store solution equipped with an AutoStore PickUpPort is now operational at thansen’s brand-new store in Copenhagen, Denmark.

Founded in 1991 in Denmark, thansen specializes in delivering spare parts, equipment for vehicles, camping gear, and recreational equipment across Denmark, Sweden, Norway, and Germany. The new store near Copenhagen sets the stage for a groundbreaking customer experience. Founder and CEO at thansen, Bent Jensen, envisions a future where customers can buy and pick up goods at any time of the day, without queues or fixed opening hours.

This innovative AutoStore solution, implemented by Element Logic, features 14 robots and over 18,000 bins, optimizing storage space for more than 32,000 of thansen's 200,000 items. The warehouse's modest size doesn't compromise the range of goods available to customers, as items are directly accessible in the store without the need to be ordered from a central warehouse.

The PickUpPort is a public-facing Port enabling contactless in-store pickup options directly from the AutoStore system for online orders.

Nikolaj Bjørn Eriksen, Managing Director of Element Logic Denmark, notes, "Consumers are constantly pushing the boundaries for delivery times and the degree of flexibility, and as a company, you cannot meet these demands without thinking in terms of smart, automatic solutions." The system in Rødovre signifies a paradigm shift, moving robots directly into individual stores, addressing the evolving expectations of modern consumers.

This aligns perfectly with what Carlos Fernández, Chief Product Officer of AutoStore, expressed earlier in connection with the product launch of the PickUpPort. He highlighted, "The PickUpPort is an important step towards providing customers with a seamless and flexible shopping experience. Not only does it streamline the in-store pick-up process for retailers, but it also enhances the overall shopping experience for customers, offering them greater flexibility and freedom."

Media Contact: Patrik Wallgren,   

About AutoStore |   

AutoStore, founded in 1996, is a technology company that develops order-fulfillment solutions to help businesses achieve efficiency gains within the storage and retrieval of goods. The company offers both hardware and software capabilities and the AutoStore technology is interoperable with other third -party solutions. AutoStore is global, with ~1,350 Systems in 52 countries. All sales are distributed, designed, installed, and serviced by a network of qualified system integrators referred to as "partners.” AutoStore was founded in Nedre Vats, on the west coast of Norway. The company has offices in Norway, the U.S., UK, Germany, France, Spain, Italy, Austria, South Korea, Japan, Australia, and Singapore, as well as assembly facilities in Poland.   

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