Automation
thansen Launches the World’s Biggest Self-Service In-store AutoStore System
AutoStore and Element Logic launch with thansen in Norway, bringing automation in-store to widen product access and speed up the shopping experience.
AutoStore and Element Logic launch with thansen in Norway, bringing automation in-store to widen product access and speed up the shopping experience.
NEDRE VATS, Norway / OSLO, Norway – August 22, 2025 – AutoStore™, together with Element Logic, today announced the launch of the world’s biggest self-service in-store AutoStore system at thansen’s new store in Sofiemyr outside Oslo.
The solution integrates automation directly into the store environment, enabling thansen to combine the efficiency of e-commerce with the immediacy of physical retail.
The in-store AutoStore system allows customers to place orders in-store, with goods picked and delivered within minutes. This ensures a smooth process and accurate handling while extending product availability beyond what a traditional store can offer. The flexibility of the AutoStore technology makes it possible to adapt automation to new contexts, bridging customer needs with efficient retail operations.
“For us, it is crucial to continuously improve the customer experience. With AutoStore in-store, we can offer a much larger product range while making it easier and faster for customers to get their goods. A clear step towards our vision of always having satisfied customers,” says Hans-Andre Sørvik, Country Manager Norway at thansen.
“This project shows how automation can be shaped to meet new demands. By bringing AutoStore into a store environment, we are helping thansen build a customer journey that combines efficiency with convenience,” says Mats Bjerkaas, Managing Director, Element Logic Norway.
"For us, it is crucial to continuously improve the customer experience. With AutoStore in-store, we can offer a much larger product range while making it easier and faster for customers to get their goods. A clear step towards our vision of always having satisfied customers."
The thansen installation is the world’s biggest self-service in-store AutoStore system and the first of its size in the Nordics. It illustrates how retailers can connect store operations with automated fulfillment in real time, expanding capacity and service levels without compromising the in-store experience.
“Implementing AutoStore directly in a store environment changes the dynamic – for customers, employees, and logistics. This project demonstrates how technology and customer focus can work together. We are proud to contribute to thansen’s development,” says Christian Walby, Sales Director, Element Logic Norway.
The system has been developed to support efficiency and scalability. It can be expanded or adjusted as assortment and customer expectations evolve, providing thansen with a store model that is resilient to market change.
As a retailer, thansen combines a strong e-commerce platform with a wide network of stores across Denmark, Norway, and Sweden, offering car accessories, spare parts, bicycles, and leisure products to a broad customer base.
Patrik Wallgren | AutoStore | patrik.wallgren@autostoresystem.com
Nina Smerud Nicolaisen | Element Logic | nina.nicolaisen@elementlogic.net
